06 · E-COMMERCE
SEO built around your catalogue's structure, not a blog bolted onto your shop.
Category logic, pagination, faceted navigation, and product-level structured data — the levers that actually move an online store's rankings as it grows.
Is this for you?
- Your catalogue runs from roughly 500 to 5,000+ SKUs, and rankings haven't kept pace with its size.
- Similar product or category pages seem to compete with each other in search instead of both ranking.
- Faceted navigation or filters have quietly created thousands of thin, duplicate, or unindexed pages.
- Seasonal or inventory changes keep breaking indexing in ways nobody's tracking.
- You need SEO discipline that survives a catalogue that changes weekly, not a content plan built for a static site.
Not for you if: You're running a small catalogue under about 50 products — On-Page & Content SEO will do more for you at a lower cost until you're at real catalogue scale.
What's included
How this service runs
- 01
Map
We map the full catalogue's structure — categories, filters, pagination — against what's actually indexed.
- 02
Diagnose
Cannibalisation, thin pages, and crawl-budget waste are identified specifically, page by page where needed.
- 03
Fix
Structured data, category logic, and faceted-navigation rules are corrected at the template level, so fixes scale across the whole catalogue at once.
- 04
Monitor
New, changed, and discontinued products are tracked so indexing doesn't silently break as your catalogue moves.
- 05
Report
You get a report on catalogue health — indexation, structured data coverage, and cannibalisation — not a blog post count.
Packages & pricing
Store Foundations
€1,950 excl. VAT
One-off · 28 working days
- Catalogue architecture audit
- Structured data implementation across the product template
- Category & filter SEO setup
- Cannibalisation fix list
Store Growth
€1,690 /month
3-month minimum · 1-month notice
- Everything in Foundations for up to 5,000 SKUs
- Ongoing catalogue monitoring
- Monthly indexation & structured-data report
- New-category setup as the range grows
Enterprise Catalogue
Custom quote
- Scoped individually against catalogue size, platform, and internationalisation needs
Reported at the catalogue level, not the blog-post level.
You get indexation coverage, structured-data coverage, and a cannibalisation count — the metrics that actually describe whether a large catalogue is healthy in search — reported monthly, alongside category and product-level ranking movement where it's meaningful at your scale.
Frequently asked questions
01 Do you write product descriptions?
Not as the primary focus — this service is architecture-first. Where thin or duplicate product copy is actively hurting indexation, we'll flag it and can quote it separately; the bulk of the work is structural.
02 What platform do you support — Shopify, WooCommerce, PrestaShop?
All of the above and most others. The principles (structure, pagination, structured data, crawl budget) are platform-independent; the implementation detail changes per platform, and we'll tell you upfront if something needs your developer.
03 My catalogue changes constantly with the seasons — does that break the SEO work?
It's exactly what Store Growth's ongoing monitoring is for — seasonal and inventory churn is the normal state of an e-commerce catalogue, not an edge case, so the retainer is built to catch it rather than react to it after rankings drop.
04 What happens if I go over 5,000 SKUs mid-contract?
Get in touch and we'll rescope to Enterprise Catalogue — the architecture work carries over, so it's a pricing conversation, not a restart.
Related services
Store owners typically pair this with: