03 · GROWTH
Content that argues its case for ranking — not content that just exists.
Page-by-page and topic-cluster upgrades, documented like an editorial brief — what changes, why, and what it's expected to do.
Is this for you?
- You have an existing site and existing traffic, but it isn't converting or ranking for the terms that actually matter.
- Content exists, but it reads generic — written for a search engine, not the person searching.
- You've tried a "blog mill" before: lots of posts, no clear authority or ranking movement.
- You want to know why a page should rank, not just that it went live.
- You have a specific set of pages or topics you already suspect are underperforming.
Not for you if: What you actually need is more pages indexed, fast, at volume — that's a different (and usually lower-quality) service, and not one we sell.
What's included
How this service runs
- 01
Research
Search intent and competitive gap analysis for the pages and topics that matter to your business.
- 02
Brief
Each page or new piece gets a documented brief: the argument for why it should rank, not just a keyword list.
- 03
Write / rewrite
Pages are written or restructured against that brief, for the person reading, not just the algorithm.
- 04
Link
Internal linking ties the cluster together so authority flows between related pages.
- 05
Report
Page-by-page movement is tracked and reported monthly.
Packages & pricing
Content Essentials
€790 /month
3-month minimum · 1-month notice
- Page briefs
- On-page optimisation for 2 pages/month
- Internal linking updates
- Monthly report
Content Growth
€1,450 /month
3-month minimum · 1-month notice
- Everything in Essentials for 4 pages/month
- Topic-cluster strategy
- New content production where gaps exist
- Quarterly strategy review
Every page change comes with its brief attached.
You get the brief before the work and the report after — search intent, the competitive gap it targets, and the internal links that connect it. If a page doesn't move, you can see exactly what was tried and why, instead of a vague "we optimised it."
Frequently asked questions
01 How many blog posts do I get per month?
We don't sell by post count — Content Essentials and Content Growth are priced by optimised or new pages, each with its own brief. Volume without a documented reason to rank isn't something we sell.
02 Will you write completely new content, or just improve what exists?
Both, depending on the plan. Content Essentials focuses on optimising existing pages; Content Growth adds new page production where the cluster map shows a genuine gap.
03 Do you handle the CMS changes yourself?
If you give us access, yes. If you'd rather your own team publishes, we deliver the finished copy and structure ready to paste in.
04 How is this different from the Technical SEO Audit?
The audit finds structural and technical problems across the whole site. This service is the ongoing content and on-page work that follows — often the first retainer clients move into after an audit.
Related services
Content on its own only goes so far — clients often pair this with: