07 · PAID
Paid search run by the person who already knows your organic keyword map.
Ad spend that fills the gaps your organic strategy hasn't reached yet, from a search specialist — not a separate agency duplicating the same keywords twice.
Is this for you?
- You want fast, measurable visibility alongside SEO that's still compounding toward its results.
- You're bridging revenue while an SEO programme builds toward month 6–12.
- A previous ad account felt templated, generic, and disconnected from anything you were doing organically.
- You want paid spend and organic strategy actually talking to each other.
- You already have (or are building) an organic keyword map with us and want paid search to work from the same one.
Not for you if: You want a full-service ad agency running display, social, and video campaigns — we run Google Ads search campaigns specifically, tied to search strategy, not the whole paid-media stack.
What's included
How this service runs
- 01
Map
We overlay your organic keyword map against paid opportunity, so ad spend targets what organic hasn't reached yet.
- 02
Build
Campaigns, ad groups, and ad copy are structured around that gap, with conversion tracking wired in from day one.
- 03
Launch
Campaigns go live with a defined budget and bid strategy, not an open-ended spend.
- 04
Optimise
Bids, copy, and targeting are adjusted against real conversion data, not just click-through rate.
- 05
Report
Spend and results are reported monthly, alongside how they relate to the organic keyword map.
Packages & pricing
Ads Management Lite
€450 /month
1-month notice
- Campaign setup & management
- Keyword & bid strategy
- Conversion tracking
- Monthly report
- Ad spend is billed directly by Google and is not included in this fee
Ads Management Pro
€790 /month
1-month notice
- Everything in Lite at higher spend scale
- Ad copy testing
- Landing-page alignment review
- Bi-weekly check-ins
- Ad spend is billed directly by Google and is not included in this fee
Managed Scale
Custom quote
- Scoped individually for accounts running significant monthly spend
Reported against the keyword map, not in isolation.
Every monthly report shows what was spent and what it returned, set alongside the organic keyword map, so you can see where paid is genuinely filling a gap — and where organic has since caught up and spend can be redirected.
Frequently asked questions
01 Is ad spend included in the monthly price?
No — the price shown is our management fee. Google bills your ad spend directly, so you keep full control of and visibility into that budget separately.
02 Do you also run Facebook or Instagram ads?
No — we run Google Ads search campaigns specifically, because that's what connects directly to organic search strategy, which is the specialism here. If you need broader paid media, we can point you toward that conversation, but we won't sell you a service outside what we're actually specialists in.
03 Can I use this without also buying SEO?
Yes, though the account performs best when paid and organic strategy are informed by the same keyword research, which is the whole premise of the service. Standalone is fine; connected is better, and we'll be honest about which gaps we can see and which we can't without the organic side.
04 How is this different from a generic ads agency?
A generic ads agency optimises the ad account in isolation. We start from your organic keyword map and spend where it hasn't reached yet, so you're not paying twice to compete with your own rankings.
Related services
Paid search performs best alongside: